# CausalMMM: Learning Causal Structure for Marketing Mix Modeling

> WSDM 2024 paper from Chinese Academy of Sciences that automatically discovers shop-specific causal graphs across advertising channels using variational inference, beating InGRA by 5.7-7.1% AUROC and cutting GMV prediction MSE by 13% at M=7 steps.

Canonical URL: https://kravhal.kcsatish.com/insights/week-06
Edition: Week 03 · March 2026
Tags: Deep Learning, Causal AI, Optimization
Reading time: 14 min read

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